The brief was to create a very simple and clean demo reel for the website. The film was to be a journey through the website’s various pages, interactive features and click throughs.
We started by creating screen grabs of the various pages to be included, then we re-created some of the animated website functionality – such as the image carousel – in After Effects. The mouse moves were pulled into 3D space so that we could pull it in and out of focus when moving out of frame. We used simple dips and cross fades for the main transitions along with some 3D transitions and bloom transitions when an external link was demonstrated.